Desiree Perez is a strong influence on the Tidal music streaming business. She has a lot of influence, and her desire is to see the company improve. There is a lot riding on the success of Tidal. Jay-Z has invested a lot in this company. He doesn’t want to see it fail. That may be why he has continued to get help from people like Desiree Perez because he has a lot of passion about Tidal.
This is a company that he has put a lot of money into. Perez is on track to help him make his money back and even see a profit increase. That is just how dedicated she has become to building the Tidal brand. She doesn’t have an official title, but she doesn’t need one. Perez knows how to shake things up and get the competition scared of what may happen next. This is her skill. There is a lot of drive behind her eyes. She has not managed to become the street savvy business woman that she is by sitting back and letting other people do all the work. Dez Perez has been able to negotiate and do some interesting things because she has always managed to take the lead. That is what she has done with Tidal. Perez took the lead.
Jay-Z is pleased with how she is turning things around. He probably wishes that he would have hired her early on. The leadership has changed the last two years with Tidal, and people have been wondering how Carter would bounce back. Desiree Perez is the glue that has managed to hold things together and help the Tidal brand rise up. He could have easily failed by trying to follow the road map that other music streaming services were using, but he went in his own direction.
Tidal would survive and even thrive over the years because this is the brand that has become a favorite to people that like exclusive content. Desiree Perez knew that exclusive content was an untapped market and she did not want to let all the Tidal roster members go to waste. Beyonce has released exclusive videos. Damian Marley has released an exclusive album. All of this has made people look for Tidal and check out the exclusive content. This is how the company has been able to thrive. It presents something that no one else has.