According to an article in Galore Magazine, a prominent fashion and beauty publication, Doe Deere is making waves in the beauty industry—and there’s no slowdown in sight.
Russian-born and New York City-raised, Doe Deere is the CEO and founder of Lime Crime Cosmetics, the self-proclaimed “Makeup for Unicorns” brand that has become wildly popular amongst cosmetics connoisseurs since its inception in 2008.
In an interview with Doe, Galore Magazine delves into the entrepreneur’s journey from early eBay merchant to self-made business executive. As a creative and artistic child with an insatiable taste for color and self expression, Doe’s interest in bright, statement-making cosmetics began at an early age.
With the internet on her side, Doe gained almost instant recognition and popularity for her unconventional taste in makeup. What began as online postings of bright, colorful makeup looks quickly evolved into the birth of a universally adored cosmetics brand, known for its bright, vibrant, and completely cruelty-free beauty products.
That’s right: all of Lime Crime’s makeup is 100% vegan, free of animal products from the drawing board to the shelves. Overseeing all product development, Doe ensures that her own animal-loving values carry through in her brand, its products, and its consumers, setting standards for the beauty industry in a world where the demand for cruelty-free products is growing rapidly.
In her interview with Galore, Doe discusses the ups and downs of running a primarily internet-based company. She loves the advantage of the internet when it comes to customer feedback: the brand-consumer connection is a huge priority for Lime Crime, so receiving feedback on social media is invaluable.
And as for the drawbacks, Doe takes them in stride. She says that the biggest disadvantage of high internet involvement is the propensity for misinformation to spread by way of the web, but she acknowledges that any successful company has to deal with this obstacle. Doe says that she uses internet hate as fuel for the growth and improvement of herself, her company, and her products.
Named one of Self-Made Magazine’s Top Inspiring Women Entrepreneurs, Doe inspires makeup wearers everywhere to different, be proud, and defy expectations. She aims to be a role model for other ladies with dreams of building their own business around what they love.