Dan Bethelmy-Rada has made quite a name for himself in the business world. Currently he is the Global Brand President for Matrix / Biolage, a major professional hair care brand. At only thirty nine he is the youngest DMI General Manager in the company’s history. In just three short years he has transformed the Matrix brand with his unique creative direction. He has help to bring the company into the digital age, make them more available to consumers.
Dan Bethelmy-Rada’s latest project is the creation of R.A.W- a new wholesome, all-natural and authentic range. The idea for R.A.W was birthed out of the realization that there is passion for natural products around the world. Daniel is convinced that consumers are no longer satisfied with products that are ‘naturally-inspired.’ Consumers want products that are 100% natural and that have minimal impact on the environment. With the help of L’Oréal’s Sharing Beauty, R.A.W is Rada’s way of meeting the demands of today’s consumer.
R.A.W is composed of a short list of natural and highly biodegradable ingredients. The product contains no silicone, sulphates or parabens. Dan Bethelmy-Rada has worked tirelessly to ensure that the formulas the company uses are in accordance to environmental-respectful principles of green chemistry. The company monitors the process from start to finish to ensure minimal resources are used. R.A.W. consists of ingredients that come from plants, seaweeds, honey and fungi. R.A.W has already received very good reviews in Europe and will seek a global launch in the coming months.
With Dan Bethelmy-Rada leading the way, R.A.W. is destined for success. Rada ia a graduate of the Sorbonne where he eared a degree in International Business. His resume consists of work with L’Oreal in Paris in 2003 and Product Manager for LaScad years after. He has nearly two decades of experience in the industry. Focused and ambitious, Dan Bethelmy-Rada is a leader who embraces diverse talents to build his brand.